A Practice for Everyday Life

A Practice for Everyday Life is a graphic design studio based in London. Our work includes art direction, identities, publications, exhibitions, type design, signage, packaging, and digital. We have built a reputation as an internationally renowned and sought-after collaborator through our work with like-minded companies, galleries, institutions and individuals, and we work with a conceptual rigour that ensures each design is meaningful and original.

The APFEL Type Foundry publishes a growing library of typefaces developed through visual, textual and experiential research. The Foundry also offers a bespoke type design service, through which the studio accepts commissions for typeface design, logotype design and custom cuts of APFEL typefaces for context-specific use.

The APFEL Shop offers products, publications and prints available through our store.

37 Temple Street
London E2 6QQ
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+44 (0)20 7739 9975

Kirsty Carter, Founding Director
Emma Thomas, Founding Director
Daniel Griffiths, Director
Joanna Rutter, Senior Designer
Olivia Diaz, Senior Designer
Matt Kay, Designer
Eugenia Luchetta, Designer

Subscribe for details of new projects, APFEL Type Foundry typefaces, and products in our Shop. We also use our newsletter to share our research, self-initiated projects, and details of our lectures, workshops and talks.