A Practice For Everyday Life (APFEL) is a graphic design studio based in London, founded by Kirsty Carter and Emma Thomas in 2003. The focus of their work is with cultural institutions and individuals, often for galleries and museums, events, exhibitions, publishing and editorial. Their thoughtful and rational approach to graphic design, has established the studio a reputation for deceptively simple and successful projects.

APFEL re-designed the award-winning Architects’ Journal in 2005. From 2004 to 2007 they designed the exhibitions, publications and printed matter for the Institute of Contemporary Arts, London; Other recent projects include: graphics and signage with FAT Architects for the Museum of Croydon; Design of the identity for the Performa Art Biennial in New York; A publication for ‘Daniel Buren’ Modern Art Oxford; Games for the Tate Modern; Projects and publications by APFEL are held in collections at V&A Museum Archive, London, the British Library, Bibliothèque National des Livres Rares, Paris, the Royal College of Art Library, London, and the Tate Library, London.

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