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Pantone Mugs

This month's Showcase theme is food and drink.

3. Poster for Pantone Mugs, a project by Onkar Kular Singh in collaboration with A Practice for Everyday Life. The project explores the shared quest for perfection. Singh developed a series of mugs coloured to correspond with a drinker’s ideal tea strength. A Practice for Everyday Life designed this chart, which people can use to approximate their ideal shade of tea. Users could then order the mug in a chosen colour, thus ensuring a perfect-strength cuppa every time.

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