This was a series of six shows, over six weeks by six different curators and their perspectives on London and its art scene. We wanted the design to feel like London – almost a stereotype of itself. We used blue and red colours and a typeface very close to the Underground font. We also played on the language of the title of the show feeling like the title of a self help book. Like so much of London – these publications seem to have a typographic system grown out of human behaviour – no-one dictates exactly how they should look – but they feel very familiar.

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