To coincide with the Cold War Modern exhibition at the V&A, we were asked to produce a book focusing on the fashion during that era. After examining material from East and West, we settled upon the aesthetic of public service announcements, used by both sides throughout that time. Two typefaces were chosen to give cohesion to the content. The heavier slab serif was an evolution of the headline typeface of the 1970s–80s on the Russian publication called Pravda. The Pravda newspaper was started in 1912 in Vienna, Austria. During the Cold War it was well-known in the West for its pronouncements as the official voice of Soviet Communism, and reports throughout this time can be paralleled between Pravda and Time magazine in America. The fascinating material for the Fear and Fashion book was researched by Jane Pavitt, one of the curators of the exhibition.

< projects