Art Dubai asked us to art direct and design this year's campaign for the art fair Art Dubai 09. We developed a photographic campaign, working with photographers Adam Broomberg and Oliver Chanarin to capture the unexpected beauty in the interventions of development. The haze and the heat in Dubai causes very special and subtle colours and textures. We aimed to reveal the beauty of manifestations of power and energy in Dubai, from power lines with pink joiners sitting against a hazy blue sky, to the generator hidden in a small hut in the desert. Our ambition was for the design to be elegant and simple.
In addition to the Art Dubai 09 campaign, we also designed and produced the Global Art Forum 2 Transcripts book featuring work by the commissioned artists Thierry Bal and Idris Khan. The Global Art Forum is a series of discussions and debates by invited international artists, collectors and art professionals to examine critical issues surrounding the Middle Eastern art community's relationship to the world's major contemporary art centres. These discussions were then transcribed into the publication.
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